Website accessibility design and development can be both challenging and rewarding. However eCommerce properties by their very nature present an extreme set of challenges and rewards. Focusing on the positive; Improved accessibility can indeed lead to greater online sales. Building a better experience for a greater number of people cannot be bad for the bottom line. Unfortunately the negative side of that coin is that popular eCom sites are often targets of predatory troll litigation. For an eCom front-end developer accessibility has become an extreme sport with real consequences. We’ve had to redefine success, rethink our tool chain, and go back to HTML 101.
Accessibility is not so much a destination as it is a journey. It's a cyclical process of constant improvement and re-evaluation.
I have experience making large eCommerce sites accessible. I’ve authored a11y pattern guides, automated tests, and best practices that have helped disparate teams achieve WCAG / 508 success criteria. In this article I present tips and tools for achieving eCom accessibility nirvana.