Curated PWA Links
Scott C. Krause | Friday, Jul 9, 2021
Service Worker Wizardry
The Progressive Web App represents the single greatest leap in engagement opportunity since the introduction of the browser. Because of its intimate relationship with the phone the potential to influence the micro-moment behavior of its user is vast and largely unexplored.
Your website becomes a native app in both experience and performance. Your PWA is a first class citizen on an iPhone or Android. It resides on the homescreen and in the app drawer.
When it is tapped it will respond instantly with a custom splash screen even while offline.
Here’s the problem
There is friction when a customer must discover your app, install it, and create an account. People have become resistant to installing new apps simply because the novelty has worn off.
Here’s the solution
A website that behaves like an app. The discovery and onboarding are frictionless because there is no need to install an app. It’s Instant gratification.
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